The story of Ben and Jerry has to take the cake, and ice cream, for the craziest entrepreneurial partners that the United States has ever had. Folks who have met them, have said that they are the craziest entrepreneurs you will ever meet and those who have met them, cannot fathom how they became so successful acting so crazy. others see the brilliance in their methods and laugh it off, stating;
Oh yes, they are crazy alright, crazy like a fox
For you to fully understand just how nuts these guys were and learn how successful they became, I would like to recommend a very good book to you. it will surely capture your entrepreneurial spirit and imagination – the book is:
Ben and Jerry’s: The inside Scoop by Fred ‘chico’ lager – 1994. How two real guys built a business with a social conscience and a sense of humor
This book takes us through stories where Ben and Jerry gave away ice cream from a motor home while traveling the country to how they dodged creditors to save their company during cash flow crunches. Many business executives today would cringe at their style, but no one can deny that Ben and Jerry made it to the big time, doing it their way.
They were brilliant marketers with grass roots promotion tactics, and they brought their brand into full view of the nation’s consumers. this book is filled with comic relief and fun, and if it were about the founder’s of any other company, you might dismiss their style, but considering their product is ice cream and that they were appealing to ice cream eaters, it worked anyway.
Other similar stories would be that of Richard Branson or the founder of Kinkos and thus you can understand why these make great stories that people love, which adds to the mystique of the companies they are involved with, everyone loves a story. I must this book for your personal business library.
No related posts.