Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced today that it has extended its successful relationship with leading worldwide toy manufacturer, Mattel, inc. the new multi-year agreement allows Mattel to continue as master toy licensee for the complete universe of DC Comics characters. under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker. Further, the agreement includes popular characters such as The Flash, Aquaman, Shazam!, Green Arrow and Hawkman.
Warner Bros. and DC Entertainment toy portfolio by Mattel. (Photo: Business Wire)
“We have developed an incredibly successful partnership with Mattel and we are very excited about taking the relationship to new levels,
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